For over 50 years, Dial has been a trusted brand, leading the marketplace with antibacterial soap technologies.
The Dial Corporation a company of Henkel KGaA, based in Scottsdale, Ariz., manufactures and sells consumer products and employs more than 2,300 people worldwide. Dial is organized into three core business units: Personal Care, Laundry Care, and Home Care. Within these Business Units some of our trademarks include Dial, Purex, Renuzit, Right Guard, Coast, Zout, Tone, Pure & Natural, Trend, 20 Mule Team Boraxo, Soft Scrub and Combat. Dial products have been in the American marketplace for more than 130 years and the slogan for Dial Soap, Arent You Glad You Use Dial? has been one of the best-known slogans in America since its introduction in 1953.
On March 29, 2004, Dial became a subsidiary of Henkel KGaA, based in Dusseldorf, Germany. Our exciting partnership allows us to reach new customers across the world and continue developing innovative new products. Henkel - A Brand like a Friend. Henkel is a leader with brands and technologies that make peoples lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants, and Surface Treatments.
A key element in Dials future growth is the development of innovative new products. During the past few years, Dial has launched Dial For Men, a new line of mens bar soap and body wash, Dial Complete Antibacterial Foaming Hand Wash, Dial 2 in 1 Body Wash & Shave Cream and Dial Daily Care Body Washes and Liquid Hand Soaps. Tone introduced Tone Lotion and Body Butter. Renuzit launched Super Odor Neutralizer, Roller Scents, a long lasting bathroom deodorizer, and Airlets, a long lasting and discreet air freshener that plugs into electrical outlets. Dials Purex brand introduced Zout Laundry Stain Remover liquid and spray and most recently launched Purex Color Safe Bleach and Purex Soft Fabric Softener. In 2004, Dials parent company, Henkel, divested their stake in Clorox, and the Soft Scrub household cleaners and the Combat insecticide business were added to Dials portfolio.
Food-borne illnesses are a real threat to the foodservice industry. For over 50 years, Dial has been a trusted brand, leading the marketplace with antibacterial soap technologies. At Dial, we understand that your employees play a critical role in stopping the spread of germs and bacteria. Our products have been tested not only to be highly effective against germs, but also mild on the skin, making them ideal for frequent hand washing. At Dial, we make products your restaurant employees will enjoy, helping them to follow the stringent hand washing standards of the foodservice industry.
For years, healthcare facilities nationwide have known and trusted the Dial brand because Dial
understands the importance of maintaining good hygiene in healthcare settings. All Dial products are carefully researched and formulated with the needs of the frequent user in mind, one who desires effective germ-kill without the harshness associated with the use of anti-microbial agents. All of our healthcare products are backed by the same trusted quality associated with the Dial name, leaving each caregiver and patient comfortable and confident when using our brands time and time again. When you consider that nosocomial infections cost the heathcare industry more than $5 billion per year, it is clear that Dial products are the smart and affordable investment for you and your customers health.
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