For 41 years, Gatorade has been rehydrating and replenishing lost fluids for athletes around the globe.
In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.
The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to wilt: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players bodies used for energy were not being replenished.
The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction Gatorade.
Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4. It was their first winning season in more than a decade.
The teams success progressed even more during the 1967 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University of Richmond and Miami of Ohio, began ordering batches of Gatorade for their football teams. Orders from other college football programs across the country soon followed, as playing without Gatorade on your sidelines began to be likened to playing with just ten men on the field.
Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their mens and womens intercollegiate sports.
In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Kansas sun during training camp. The Chiefs were so impressed with the Gator coachs aid that they kept it on their sidelines throughout the entire season… which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV.
In the years that followed, more and more NFL teams began placing Gatorade on the sidelines of their games and practices, and in 1969, Gatorade became the official sports drink of the NFL—a title it holds to this day.
Two decades after Dr. Cade and his team worked diligently to develop the optimum hydration formula that would become Gatorade, the Gatorade Sports Science Institute was founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. Three years later, the lab would be expanded to provide advanced testing for athletes and new Gatorade products and flavors and develop education materials for sports health professionals around the world. Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams.
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